Don’t throw shade on your greys

Don’t throw shade on your greys

This month, Eva was invited to share her expert insight with British GQ magazine as part of feature looking at “why guys go grey”. So, here, Eva explains in more detail some of the key factors behind the much misunderstood greying process: “As we age, melanocytes...
Dry Shampoo

Dry Shampoo

With festival and camping season upon us, Eva Proudman FIT IAT, discusses the pros and cons of using dry shampoo….. “Where dry shampoos used to be used in an emergency only, covering-up greasy roots when you’re running too late to wash and dry your hair or after a...
World Menopause Day 2023

World Menopause Day 2023

World Menopause Day 2023 Leading trichologist, Eva Proudman FIT IAT encourages women to take time out today to think about the potential impact of menopause on their hair health…with some top tips on how to stay a-head of the game. Eva says; “Today  (18 October) is...