“Having experienced significant changes to my hair following bariatric surgery over a decade ago, I know first-hand just how upsetting and worrying changes to our hair can be.
That personal experience, combined with my professional knowledge as a Consultant Trichologist, inspired me to develop Tricoextra, my now multi-award-winning hair supplement.
I am passionate about helping people understand their hair and scalp concerns and making specialist hair and scalp care more accessible and affordable.
Everything I develop draws on my clinical experience, scientific research and a carefully considered approach to selecting ingredients, bringing professional trichological expertise into products designed for everyday use.
For me, it has always been about combining science, experience and a genuine understanding of the concerns people face.”
Eva Proudman FIT IATF
Consultant Trichologist (as seen on TV)
Professional Hair & Scalp Care – Developed with Trichological Expertise
Developed by leading Consultant Trichologist Eva Proudman FIT IATF, our specialist range brings together years of clinical experience, scientific research and carefully selected ingredients.
Each product has been thoughtfully formulated with the hair and scalp concerns Eva encounters in her clinical practice in mind, combining professional trichological knowledge with a commitment to quality and everyday hair and scalp care.
Hair follicles are among the most biologically active structures in the body, with rapidly dividing cells involved in the normal hair growth cycle. Their normal function is influenced by many factors, including genetics, hormones, general health and nutrition.
The scalp also has its own natural microbiome, a complex community of microorganisms that forms part of the scalp’s normal environment.
Understanding the relationship between hair biology, nutrition and scalp care is central to Eva’s approach. It’s why our range combines carefully developed nutritional supplements with specialist shampoos, conditioners and scalp-care formulations.
Professional expertise. Science-led formulations. A considered approach to hair and scalp care.
Tricoextra was developed by leading Consultant Trichologist Eva Proudman FIT IATF, combining her clinical expertise with carefully selected vitamins and minerals that contribute to the maintenance of normal hair.
The Hair Loss Clinic takes a sensitive and compassionate look at people experiencing hair and scalp conditions, following their journeys through professional assessment, diagnosis and treatment.
Eva Proudman FIT IATF made history in 2026, becoming the first trichologist in the world to achieve Fellowship status with both the Institute of Trichologists and the International Association of Trichologists.
Tricoextra combines carefully selected vitamins and minerals, including Biotin, Zinc and Selenium, which contribute to the maintenance of normal hair.
Tricoextra is an easy-to-take daily supplement. Just two capsules provide carefully selected vitamins and minerals, including Biotin, Zinc and Selenium, which contribute to the maintenance of normal hair.
Developed by Consultant Trichologist Eva Proudman FIT IATF, Tricoextra combines her extensive clinical experience with a carefully selected blend of vitamins and minerals for everyday hair nutrition.
Tricoextra – Award-Winning Hair Nutrition
Expertly developed with carefully selected vitamins and minerals, including Biotin, Zinc and Selenium, which contribute to the maintenance of normal hair.
