Understanding hair loss, seeking support and remembering that you’re not alone; Here, Eva reflects on this important, annual campaign and welcomes the opportunity it provides to have an honest conversation about alopecia.

“Losing one’s hair, for both men and women, is so much more than a physical change. With over 20 years’ experience working with hair loss and scalp concerns, I understand as a Consultant Trichologist that hair is always more than ‘just cosmetic’….it is closely connected to our identity, confidence and sense of self. Our crowning glory. So, when it begins to thin, shed or disappear, the emotional impact can be profound.

“And, as a consultant trichologist, I see the effects of hair loss in my clinics, every, single day. I also see the courage of people navigating their hair-loss journey, often while trying to manage the questions and anxieties that can come with it.

“So, my message, as I look back over during Alopecia Awareness Month 2026 is simple: your hair loss does not define you, and you deserve understanding, compassion and access to appropriate professional support.

“Firstly…alopecia is not one condition. Yes, the word alopecia is used to describe hair loss, but there are different types and causes:

Alopecia areata is an autoimmune condition which can cause sudden, patchy hair loss. It may affect the scalp, eyebrows, eyelashes or other areas of the body. For many people, the hair can regrow (often with the guidance of a trichologist), while for others the condition can be persistent or recur over time.

Androgenetic alopecia, known as male (MPHL) or female pattern hair loss (FPHL), is another common form of the condition.  It usually develops gradually. Women may notice increased scalp visibility or a widening parting, while men may experience recession around the hairline and thinning through the top of the scalp.

Telogen effluvium is different again – although also very common. This type of shedding often occurs when more hairs than usual enter the resting phase of the hair-growth cycle. It can follow illness, significant periods of stress, hormonal changes, nutritional issues, or even post-surgery. Although sudden shedding can be alarming, identifying possible triggers and just understanding the hair-growth cycle can provide valuable reassurance – and it’s very often reversible.

Traction alopecia is caused by prolonged or repeated tension on the hair and follicles. Certain hairstyles, extensions and other practices can contribute to this type of hair loss. Recognising it early is particularly important because prolonged traction can result in permanent follicular damage. And, always use a silky scrunchie – really try to avoid elastic ‘bobbles’.

There are also scarring alopecias, where inflammation can damage the hair follicle and result in permanent hair loss. Conditions such as frontal fibrosing alopecia(FFA) can be frightening and require specialist assessment and appropriate management.

“This is why there is no single approach to “treating alopecia”. The first step is understanding what type of hair loss someone is experiencing, why it is happening – and, to what extent.”

How can I as a trichologist help?

“One of the most valuable things a trichologist can offer is a combination of expertise, time and understanding. A 1-2-1 consultation allows us to take a detailed history and examine the hair and scalp, looking at the pattern and nature of the hair loss.

“Importantly, a trichologist should never simply promise a solution. Some forms of alopecia can respond to treatment and may experience regrowth; others may be permanent. Our role is to help people understand their condition, discuss realistic options and support them through the process. Managing the issue…but also managing expectations – gently, sensitively, professionally and holistically.

“Sometimes that means addressing an underlying problem. Sometimes it means helping to protect existing hair and follicles. And sometimes the most appropriate support may include ‘cosmetic solutions’ such as wigs, hair systems or specialist alternatives.

“And please, don’t be influenced by advice and ‘magic products’ that are routinely promoted across social media – it’s so often a waste of time, money and can do more harm than good (not least, emotionally). There’s no ‘quick fix’.

“From my experience, I know that people living with hair loss can become intensely aware of their hair and scalp, checking the mirror, shower, hairbrush or pillow for changes. This can create a cycle of worry and anxiety. The emotional effects can influence confidence, relationships and how comfortable someone feels in social situations.

“So, I want anyone experiencing alopecia to know that you are not being vain – because your hair matters to you. It is entirely understandable to grieve a change in your appearance. It is also acceptable (in fact, advisable) to seek help, whether medical support through a trichologist, cosmetic options, counselling, support groups or simply talking to someone who understands.”

My main messages to anyone who needs to hear it following Alopecia Awareness Month are:

There is no shame or stigma in any of these choices.
Hair loss is emotional too.
We must never underestimate the psychological impact of alopecia.
If you are experiencing hair loss, please don’t blame yourself.
Don’t assume that you simply have to accept it without finding out what is happening. And don’t feel that you have to navigate the journey alone.
The earlier you seek help the better chance of a positive result.
A diagnosis is key to any solution.
Ask questions. Seek professional advice. Talk about how you feel. Give yourself time.

“Alopecia Awareness Month gives us a ‘safe space’ and an opportunity not only to talk about hair loss, but to listen to the people living with it. Every person’s experience is different, and there is no single way to respond to alopecia.

“If you are experiencing alopecia, you deserve to be heard, you deserve answers and, above all, you deserve knowledge and kindness – including from yourself.”

Eva x

Eva Proudman FIT IATF is the only Trichologist in the world to hold Fellowship status with both the Institute of Trichologists and the International Association of Trichologists. With over 20 years’ experience working with hair loss and scalp concerns, Eva now practises across a network of clinics throughout the UK and has also developed a range of award-winning hair and scalp care products. You can explore the range here.

Eva is the resident Trichologist on The Hair Loss Clinic, available to stream on Discovery+ and Amazon Prime, where viewers can follow real client journeys through diagnosis, treatment and ongoing management of hair and scalp concerns. You can read more about the series and the individual stories here.

“I encourage anyone who is concerned about hair loss or alopecia to take a look at the information here, where I explain the different types of alopecia, some of the possible causes and the treatment options that may be available.

If you have a general concern about your hair or scalp, you can also send me a question here. I’m always happy to help and remain committed to supporting people of all ages with hair and scalp health concerns.”

You can also get in touch with us at UK Hair Consultants here.